PROJECT SCOPE:
Anne Arundel County CASA is part of the National CASA/Gal Organization. I was hired to redesign their website, offer alternative branding that aligns with its National CASA standards, and setup and maintain the client’s social media strategy. I handle all graphic design needs from signage, corporate identity and direct mail communication pieces, to the design and marketing of the organization’s two annual fundraisers - its black-tie gala and its golf tournament. I handle all website-related work and the setup of all landing pages for their annual fundraisers. I solely manage the creation of all press releases and media distribution, and social media strategy and management, including all content creation and analytics.
COMPONENTS:
Brand Identity Design & Research, Website Design & Development, Print Collateral Development, Campaign Development and Messaging, Communications Strategy, Content Marketing, Social Media Management, Photography, Public Relations & Media Coordination, Event Marketing.